Menu Planning & Recipe Development in Dubai
Exciting and innovative menus with well-crafted recipes attract customers. ICCA offers comprehensive menu and recipe development tailored for brands seeking to optimise their culinary offerings. We also provide menu development services for entrepreneurs in food, restaurant owners and café operators, ensuring their menus are crafted to maximise market reach, appeal and profitability. Our services include developing Standard Recipe Cards (SRC) and producing video recordings that ensure product awareness, quality, consistency and standardisation in production.
Our industry-renowned certified chefs and partner chefs, together with our state-of-the-art professional training kitchens, are an unbeatable combination that will help you stand out from the competition. We will guide you on conceptualising and planning new menus, developing and implementing standardised menus, and recipe development, testing, and tasting. You will also receive recommendations on kitchen layouts, assistance with in-dining crockery, and take away packaging choices, and staff training on standard operating procedures.
Get practical insights to develop Food & Beverage offerings, with holistic services ranging from the conceptualisation and planning of new menus to the preparation, development, and implementation of standardised menus and recipes for the new and long-running restaurants and outlets.
Apart from a state of the art well-equipped kitchen, premium mockup restaurant setting for live demonstrations, the ICCA Dubai’s state of the art training kitchens are designed to support video recording of recipes.
With more than 17 years of experience in culinary education, ICCA Dubai has helped numerous leading restaurants, and food concepts come up with the ideal menus and recipes for their niche.
With over 20 years of experience in culinary education, ICCA Dubai has supported leading restaurants and food brands in developing menus, recipes, and culinary concepts tailored to their target markets. Our industry-renowned certified chefs, combined with state-of-the-art training kitchens, provide a trusted platform for product development and culinary innovation. Brands including Kraft, Nestlé, Unilever, Bianco Gelato, Knead Bakery and many others have partnered with ICCA to refine their offerings and strengthen their competitive edge.
Yes. ICCA’s professional chefs conduct comprehensive Menu Training Sessions, where each menu item is demonstrated hands-on for your restaurant team, ensuring both theoretical understanding and practical execution of every recipe. Upon completion, clients also receive SOP training session(s) along with a detailed Standard Recipe Cards (SRC) and SOP Manual in PDF format, including videos upon request.
A Standard Recipe Card (SRC) is a structured document developed by ICCA’s professional chefs for each approved dish. It includes the dish name, ingredient list, preparation method, food costing details, and presentation guidelines, along with a standard product image of the final plated dish. SRCs are designed to ensure consistency, quality, and standardisation in production across your entire kitchen team.
Our menu planning and recipe development services are tailored for restaurants, cloud kitchens, café operators, and FMCG brands looking to optimise their culinary offerings across the UAE and wider GCC market. We also support food entrepreneurs seeking to maximise their menu’s market appeal, scalability, and profitability.
Our holistic service covers every stage of menu creation and culinary development, from initial concept planning to the preparation, refinement, and implementation of standardised menus and recipes. Clients benefit from food tastings and trials, Standard Recipe Cards (SRCs) with professional product photography, SOP documentation, and comprehensive Menu Training Sessions. All services are delivered by our industry-renowned certified chefs within ICCA’s state-of-the-art professional training kitchens.
